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Small Business Web Engagement
Small Business Needs to Step Up Engagement With its Customers
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Let’s Start With Bread and Water

Let’s Start With Bread and Water | Small Business Web Engagement | Scoop.it
At many restaurants, what once was free now must be requested. This must change.
craig daniels's insight:

A current trend that showcases how many businesses view their customers as numbers on a spread sheet and not with respect.


In case you've forgotten, the customer is the life blood of your business and not the reviews or other sideshows that make you think you are successful.


To paraphrase a well worn quote, "it's the customer, stupid."

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When It Comes To Marketing, You Are Not Your Customer

When It Comes To Marketing, You Are Not Your Customer | Small Business Web Engagement | Scoop.it
You might dress like your customer shop like your customer or even act like your customerbut youre always going to see things through the eyes of a ma...
craig daniels's insight:

I think every small business should make this their mantra. "When it comes to marketing, you are not your customer."


Every time you chat with your marketing agency repeat the mantra and ask them how do their ideas connect with the customer. What a revelation that would be both for the marketing firm and more importantly for the customer. 


We can't run our business because we like something, it's all about what the customer wants and likes and this apply to marketing. Some marketers won't agree, tell them to take a lap around the yard and chat with your customers before they present a new campaign.

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IBM CIO Study Shows a Switching Focus To Engaging Customers

IBM CIO Study Shows a Switching Focus To Engaging Customers | Small Business Web Engagement | Scoop.it
The IBM CIO study illustrates that CIOs are looking to satisfy a new boss – the modern, mobile customer. Today’s customers are leading CIOs on a new path.
craig daniels's insight:

Surprise this "New Path" named the customer has been here all along... But every few years the customer is re-discovered as if they were somehow lost.. Go Figure?


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Sharpen Your Marketing Focus on This One Thing

Sharpen Your Marketing Focus on This One Thing | Small Business Web Engagement | Scoop.it
You devour online marketing lessons. You feast on articles, reports, books, and ebooks. Maybe you spend some of your precious time attending webinars and


"As marketers, we fall into this trap time and again. Right now, in offices everywhere, marketers’ pulses are racing with questions such as:

  • How will we produce video content?
  • What’s our Facebook strategy?
  • Should we revisit our keywords?
  • What’s producing the peaks and valleys in our website traffic?"
craig daniels's insight:

It's easy to forget that our customers are not looking to know all about what's going on in our lives, in our heads. The customer has a question they need answered, they have a problem that needs to be fixed right now.


How easy it is to fill up our websites, sales brochures, and presentations with information about how "we" go about tackling problems or fixing potholes a customer may or may not have.


Barry Feldman guides the poor wayward souls back onto the yellow brick road without all the curves many others add to their how-to copywriting posts and articles. This post is the real deal and I can't recommend it highly enough.


"You can make more friends in two months by becoming interested in other people than you can in two years trying to get other people interested in you." Dale Carnegie

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