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Small Business Web Engagement
Small Business Needs to Step Up Engagement With its Customers
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How To Get Press: Don't Pitch Your Product

How To Get Press: Don't Pitch Your Product | Small Business Web Engagement | Scoop.it
I get pitches every day from entrepreneurs, PR agencies and book authors who hope to get an article about them written on my blog, OnStartups (300,000 readers) — or on HubSpot's marketing blog
craig daniels's insight:

Have you ever been stuck in elevator or the back of some boring conference with someone who goes on and on about why their story is so great and inspiring? Well please excuse me why I run off to the roof to take up smoking again, I just don't want to hear the pitch about you or your product.


Knowing what your audience wants and needs is key to getting people to listen to you. Fit your story into the story of someone else.

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Business Has Used Content Marketing For Over 100 Years To Tell Stories. Are You?

The opening video from Content Marketing World on "The Power of Story". The idea of this video is that content marketing has been around for hundreds of year...
craig daniels's insight:

What does John Deere, Jell-O, Michelin and P&G have in common? Each one of these companies have been deeply involved in Content Marketing for over 100 years. That's right, content marketing didn't just appear from nowhere over the last couple of years.


Content marketing is a time tested method of getting your message out to the largest audience possible. So jump on the train or your small business will be left behind, grab some great info blend it until the mashup is perfect and share it far and wide.


10 Reasons You Need A Content Marketing Straegy



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