Small Business We...
Follow
Find
1.2K views | +0 today
Scooped by craig daniels
onto Small Business Web Engagement
Scoop.it!

Do I Need a Content Marketing Strategy? Top 10 Reasons

Do I Need a Content Marketing Strategy? Top 10 Reasons | Small Business Web Engagement | Scoop.it
Top Ten reasons why your brands needs a content marketing strategy, including the need to feed your social media marketing efforts.


"10. Consumers Will Love You 

Great Content marketing is useful for the target audience, it aims to help, inform, inspire and entertain- Content marketing is never a sales pitch or highly disruptive."

craig daniels's insight:

When someone talks to you about the importance of a Content Marketing Strategy for your small business they are talking with a mouthful. Today there is a growing dependence on the online environment to produce leads and sales for your business and, having a robust Content Marketing Strategy can't be overstated.


And while it's important it does not have to be overwhelming if you remember to take it one step at a time. There is no need to do everything at once, instead break it down into tactics that emphasize your strengths first.


Ryan Northover has laid out 10 reasons why you need a CMS for your business.

more...
No comment yet.
Small Business Web Engagement
Small Business Needs to Step Up Engagement With its Customers
Curated by craig daniels
Your new post is loading...
Scooped by craig daniels
Scoop.it!

12 Examples of Native Ads (And Why They Work)

12 Examples of Native Ads (And Why They Work) | Small Business Web Engagement | Scoop.it

"Despite all the hype, native advertising remains a fuzzy concept for most marketers."


According to our 2014 status report:

  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are very knowledgeable


"Demian Farnworth walks you through a dozen examples of native advertising -- and why they work."

craig daniels's insight:

When it comes to advertising on your website big and bold may not be the answer. Check out this post on native advertising to refresh your outlook.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Are You Sure You Own Your Website? [Infographic]

Are You Sure You Own Your Website? [Infographic] | Small Business Web Engagement | Scoop.it
If you like the Internet, you have to love Texas.  The Lone Star State is home to the largest web-hosting companies in the U.S., with over 50,000 of the busiest websites in the world calling it home…
craig daniels's insight:

The number one thing every small business needs to make sure of is that they own their domain name, don't let some designer or hosting company take care of buying it for you. Do It Yourself.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Is Your ROI In The Tank? - 5 Landing Page Improvements You Can Do Today

Is Your ROI In The Tank? - 5 Landing Page Improvements You Can Do Today | Small Business Web Engagement | Scoop.it
  Landing page optimization is all about testing and tweaking – sometimes making huge changes and sometimes the smallest details. But what happens when you run out of optimization hypothes…
craig daniels's insight:

Here is a post with 5 case studies detailing how the improvements increased customer engagement... Check out the full post for some really clear fixes you can make to your own properties.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation

New Research: Understanding the Digital Customer Experience Drives Investment in Digital Transformation | Small Business Web Engagement | Scoop.it

"What makes digital transformation so important NOW? Social, mobile, real-time, and other disruptive technologies are aligning like never before to necessitate big changes within organizations, forcing them to adapt in order to maintain relevancy."

craig daniels's insight:

Research is the key to understanding your customer's behavior and it's this research that will give your small business the edge over your competition.


Every small business needs to jump in with both feet and make the commitment to digital transformation.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Digital advertising hits $43B, passing broadcast TV for the first time ever

Digital advertising hits $43B, passing broadcast TV for the first time ever | Small Business Web Engagement | Scoop.it

"This past year, digital advertising online and via mobile crossed the $40 billion mark for the first time ever, according to the Internet Advertising Bureau."

craig daniels's insight:

Even at this stage of the game many small businesses are doing little to set themselves apart on the Internet having only a basic web presence and not doing any advertising online.


more...
No comment yet.
Scooped by craig daniels
Scoop.it!

20 Clues Your Marketing Stinks, Straight From the Horse's Mouth

20 Clues Your Marketing Stinks, Straight From the Horse's Mouth | Small Business Web Engagement | Scoop.it
Read some of the warning signs that your inbound marketing might stink!


""What annoys you about marketing?" we tweeted, and the answers poured in, straight from the horses' mouths (our target customers!)."

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

5 Surprising Truths About Content Marketing

5 Surprising Truths About Content Marketing | Small Business Web Engagement | Scoop.it
Done well, content marketing can do huge things for your brand--but getting it right is more art than science. Here are five things you need to know.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Lean back CMOment: Drinking from a fire hose

Lean back CMOment: Drinking from a fire hose | Small Business Web Engagement | Scoop.it
Q&A with Eric Doninger, VP Global Marketing Creative Director, Jack Daniel's Family of Brands, Brown-Forman


"We’re trying to produce content that engages with our consumers"

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Guard Against Plagiarized Content

Guard Against Plagiarized Content | Small Business Web Engagement | Scoop.it

"The quickest way to check whether your content has been plagiarized is to do a quick Google search. Simply copy a text snippet from your content and paste it into Google’s search box."

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Take Your Great Idea To Market - Follow Your Bliss

Take Your Great Idea To Market - Follow Your Bliss | Small Business Web Engagement | Scoop.it

"Most of us at one time or another come up with something we are sure would make for a great product or service if we just got it to market. Am I right? And there are as many reasons why most of these ideas never make it much beyond …"

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

IBM CIO Study Shows a Switching Focus To Engaging Customers

IBM CIO Study Shows a Switching Focus To Engaging Customers | Small Business Web Engagement | Scoop.it
The IBM CIO study illustrates that CIOs are looking to satisfy a new boss – the modern, mobile customer. Today’s customers are leading CIOs on a new path.
craig daniels's insight:

Surprise this "New Path" named the customer has been here all along... But every few years the customer is re-discovered as if they were somehow lost.. Go Figure?


more...
No comment yet.
Scooped by craig daniels
Scoop.it!

The Key to Innovation: Listening To Customers

The Key to Innovation: Listening To Customers | Small Business Web Engagement | Scoop.it
by Tony Vidler One of the most successful companies in Australian manufacturing that has been operating since 1932 provided a great business lesson on the weekend, that revealed their secret to inn...
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

GoldieBlox vs. the Beastie Boys – What Constitutes Fair Use? - Brian Solis

GoldieBlox vs. the Beastie Boys – What Constitutes Fair Use? - Brian Solis | Small Business Web Engagement | Scoop.it

"With this new trend of “social justice advertising”, the “purpose and character of the use” start to break down. If the real goal of the “Girls” viral video were truly about girl empowerment, why would they need the logo of Goldieblox in full screen at the end of the video?"

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Pot Vending Machines Debut In Colorado - Is Your Company Innovating?

Pot Vending Machines Debut In Colorado - Is Your Company Innovating? | Small Business Web Engagement | Scoop.it
A few months ago we wrote about the wow-factor of marijuana vending machines: Their legality, how they work and why some feel these machines represent a future that revolves around convenience, control and automation.
craig daniels's insight:

You don't have to agree with marijuana legalization to appreciate the tremendous amount of creativity and innovation surrounding the country wide roll out of medical and legalized pot.


What steps is your business taking to ramp up its own level of innovation and creative growth strategy? Step out of your comfort zone and grab some market share...

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Shocker: Study Finds Creativity Doesn't Always Lead to Profits

Shocker: Study Finds Creativity Doesn't Always Lead to Profits | Small Business Web Engagement | Scoop.it
Creativity and innovation are crucial to businesses' growth, new research suggests.


The Research Shows: "the vast majority of companies operating today are not doing a good job of translating creative ideas into solutions that improve the firms' performance."

craig daniels's insight:

Creative Ideas are only as good as the team that implements them within your business. A great example is telling your business story on the Internet in an attempt to engage with current and new customers.


The reality is most small businesses fail at telling their story because these creative ideas on how to engage customers never see the light of day.


Hint: " "Managers need to capture promising ideas and then translate them into products, processes and improved customer service."

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Web Success Is Determined By 5 Web Design Elements

Web Success Is Determined By 5 Web Design Elements | Small Business Web Engagement | Scoop.it

Ask your team these questions


  • Are we running A/B tests?
  • How fast does each page load?
  • Are the headers and meta descriptions matching up with search queries?
  • Do our product pages render properly on mobile screens?
  • Are we the cheapest option on the market?
craig daniels's insight:

Gone are the days of leaving your web marketing up to the neighbor's kid or your logo designer. It's past the time where you could just put up a website and business would pour in.


Small Business needs to invest in online advertising and have a long term strategy for a unique website that is on a path of continued growth, otherwise your wasting your time and money.

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing?

If a Picture is Worth 1,000 Words, What’s the Value of a Video in Marketing? | Small Business Web Engagement | Scoop.it
Use and apply videos to improve your existing marketing campaigns to build a conversation with your customers
craig daniels's insight:

Finding ways to communicate with the customer more effectively should be the goal of every small business and adding video to the equation is a no-brainer.


If you small business is not yet adding video to your marketing and information outreach it's now time. Check out this timely post.

more...
No comment yet.
Rescooped by craig daniels from Just Story It Biz Storytelling
Scoop.it!

Fast Food for the Mind: Stories or Tweets?

Fast Food for the Mind: Stories or Tweets? | Small Business Web Engagement | Scoop.it
Through social media interactions via online venues like Facebook and Twitter, our society today is overrun in the same way with “fast food for the mind.” Just as our bodies can tolerate only so much unhealthy food, our minds equally have a certain cognitive bandwidth. But instead of spending our bandwidth on deeper thoughts, we often sacrifice it for the instant gratification and distraction of the mind offered by myriad online venues.

Via Karen Dietz
more...
Karen Dietz's curator insight, April 10, 9:43 AM

Here is a quick but powerful piece to get you thinking today. It's not a heavey message, it simply calls into question some of our social media habits, and helps put storytelling -- business and personal -- into a different light.


For many years in my work I've talke about the difference between junk food stories and healthful stories. The author, Souvik Choudhury makes the distinction here between fast food stories and wholesome stories. Love it love it.


Go read the article and figure out which ones you want to be telling most of the time (hey -- an occassional fast food story is fun too!).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Theophilus's curator insight, April 11, 8:37 AM

A necessary skill to have in this fast-paced world.

Scooped by craig daniels
Scoop.it!

5 “Next” Practices for a Culture of Innovation

5 “Next” Practices for a Culture of Innovation | Small Business Web Engagement | Scoop.it
Have you heard? Innovation is the key to future success! Right…as it’s stated in approximately 275,000,000 sources – safe to say it’s obvious. What is far less obvious? How. While creativity …
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Content marketing and inbound marketing: what is what?

Content marketing and inbound marketing: what is what? | Small Business Web Engagement | Scoop.it

"Content has always been essential. What has evolved is the way winning businesses use it in a systematic, consistent and customer-centric way by looking at content from a more mature and ‘strategic’ view and that view by definition revolves around customers and target audiences in the broadest sense."

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

Copyblogger's 2014 State of Native Advertising Report

Copyblogger's 2014 State of Native Advertising Report | Small Business Web Engagement | Scoop.it
More than 2,000 people responded to Copyblogger's survey about the state of native advertising in 2014. Find out what we learned.
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

5 Viral Marketing Lessons

5 Viral Marketing Lessons | Small Business Web Engagement | Scoop.it
The trouble with most videos, according to most experts, is that they don’t elicit a strong emotion and provide compelling reasons to share them. What a waste of energy. So let's learn the secret to creating contagious content that drives user action.  And we'll use the top 5 most shared videos [...]
more...
No comment yet.
Scooped by craig daniels
Scoop.it!

On the Sidewalk in Front of Your Store, Infographics?

On the Sidewalk in Front of Your Store, Infographics? | Small Business Web Engagement | Scoop.it
Researchers in England recently thought up different ideas for infographics and they created chalk drawings to reveal data on storefront sidewalks.
craig daniels's insight:

I love this idea for chalking in an infographic on the sidewalk outside your store.


If you do this make sure and video the making of it and get it onto your website and social media..

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

One Business Publicly Leaves Facebook; Facebook Doesn't Care

One Business Publicly Leaves Facebook; Facebook Doesn't Care | Small Business Web Engagement | Scoop.it
Eat24 publicly announced it was leaving Facebook over changes to the Newsfeed algorithm which controls the number of non-paid posts brands can share.
craig daniels's insight:

"The real casualties are small businesses, with zero advertising budget, and who were creating loads of great content for Facebook absolutely free."


Another great reason to put more energy into engaging your customers on Your Website.. Get Cracking

more...
No comment yet.
Scooped by craig daniels
Scoop.it!

No Matter What Your Business, Creativity Is the Key to Success

No Matter What Your Business, Creativity Is the Key to Success | Small Business Web Engagement | Scoop.it
Outsmarting one's competitors requires more than smarts. It takes a creative approach to everything.
more...
No comment yet.