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Is It True? Social Media is No Good for Reaching 97% of Your Audience

Is It True? Social Media is No Good for Reaching 97% of Your Audience | Small Business Web Engagement | Scoop.it
There is, of course, nothing wrong with reaching less that 3% of your audience – provided what you do with this 3% generates significantly more value per contact, that the type of value we are accustomed to generating when we are seeking to...
craig daniels's insight:

Lately we seem to be inundated with rather dark conclusions about the marketing value of Social Media and Search. Just a couple of weeks ago eBay UK released their report that had strong doubts about the value of Google's PCP ads and now Richard Stacy has posted his conclusions about the value of using social media in your marketing campaign.


Stacy is telling us that 97% of the audience won't see or act upon our social media marketing tactics. I'm sure to large companies this is not a revelation but to small business I suspect it is cold water in the lap, nothing to embrace with a smile.


I commented on the Ebay report by saying don't panic and that is the same advice that's now needed. The numbers may be shocking to many but that does not mean there is little or no value in social media marketing and Stacy offers some good advice on how to maximize your social media efforts.

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Small Business Needs to Step Up Engagement With its Customers
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What is a Brand? 10 Traits of Successful Brands

What is a Brand? 10 Traits of Successful Brands | Small Business Web Engagement | Scoop.it

"Different things to different people, that’s what a brand is. Or is that happiness? Well, let’s just say it’s both. Each and every brand means something different to its owners, employees and customers, but all brands do share some common traits."

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10 Reasons Why Entrepreneur Fail Their Business

10 Reasons Why Entrepreneur Fail Their Business | Small Business Web Engagement | Scoop.it

"If you want to be an entrepreneur, you should be aware of reasons why most first time entrepreneurs fail their effort. Here are 10 reasons."

craig daniels's insight:

Here is a helpful list for those just starting out or those struggling to become successful. It's always good to have lists that you can look at on a regular basis to make sure you are not taking your business down the wrong path.

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Stop Trying to Get Your Blog Posts Shared and Do This Instead

Stop Trying to Get Your Blog Posts Shared and Do This Instead | Small Business Web Engagement | Scoop.it
This quick tip may change the way your blog posts are shared on social media and increase your potential reach
craig daniels's insight:

I'm being honest when I tell you I don't understand why people spend so much time doing things that don't work on social media.


This post shares with us a clearly simple outline on how to engage with others on FB, G+ and Linkedin among others.


Here's the list at the end of the post that says it all.


Social networks aren’t for blog posts. They’re for bite-size pieces of visual content that contain:

  • Some piece of wisdom that can be conveyed in a short number of words

  • Something people can relate to

  • Something that takes people by surprise

  • Something that will make them laugh

  • Something motivational or inspirational

  • Something cute


Read the rest of it and together let's engage with others...

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Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet

Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet | Small Business Web Engagement | Scoop.it

"There’s never really such a thing as a perfect blog post, is there? There’s always something else you could have done, something more you could have added. Another, better way you could have phrased a sentence."

craig daniels's insight:

We often find ourselves short on time rushing to complete our next blog post and correct spelling and punctuation become time's victim. What we forget is people are going to read our post and decide if they want to do business with us.


It's important that every small business pays attention to the grammar basics before publishing fresh content.

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Why brand advertising is a huge opportunity in mobile -- and how to seize it

Why brand advertising is a huge opportunity in mobile -- and how to seize it | Small Business Web Engagement | Scoop.it
There is a ton of opportunity in brand advertising in mobile as the market is wide open. The problem is, it’s a tough nut to crack.
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A marketer's guide to more effective personalization

A marketer's guide to more effective personalization | Small Business Web Engagement | Scoop.it
As digital marketers, we have no excuse not to woo an online visitor from their very first click, swipe, or other digital interaction with our brand.
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What is Curation? on Vimeo

"a series of videos explaining the shifts we're seeing in the world of content creation. Curation has exploded with the growth of Twitter, Tumblr…"

craig daniels's insight:

For many small businesses Content Curation means gathering as much content surrounding one subject as possible and then throwing that content into a pile with a title and boom that's it.


For curation to work we need to think about what we are collecting, the why this piece of content is important to the process.


Ask yourself why do I think this piece of content is important and why will it help my customer.


Check out this short video for some excellent thoughts from professional curators.


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15 Types of Content That Will Drive You More Traffic

15 Types of Content That Will Drive You More Traffic | Small Business Web Engagement | Scoop.it
Content marketing is more than writing blogs. Way more. If you’re just getting involved in content marketing, the first thing you need to do is launch
craig daniels's insight:

One of the first things I hear from small businesses is, what kind of content do I create and how do I create it.


Well for all the small businesses out there who are asking the same question here is a great guide that will get you going in the right direction.


There really isn't just one right type of content to create, no it's more a matter of creating the best stuff you can and making your business stand out.


Video, audio, infographics or white papers are all good ways to go. Ask your customers what they want from you and than create it or get it created...  Let's Go!

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Enroll at Hogwarts: An online wizarding school with real class

Enroll at Hogwarts: An online wizarding school with real class | Small Business Web Engagement | Scoop.it
Your Hogwarts dreams are about to be realized via an online wizarding education built by "Harry Potter" superfans.
craig daniels's insight:

There isn't a small business that I know of where the avenue isn't open to re-purpose something previously done as a marketing campaign.


The Harry Potter franchise has just launched an online version of Hogwarts. From imagination to books to movies to theme park and now an online version complete with classes and houses such as the famous Gryffindor. This is a great example of chain linking an idea to its next logical ideation.


How do you a small business owner go about chain linking your ideas? The first step is creating a mindmap showing what your business is about and what it's done. The 2nd step is to think about how the mindmap info can be used in video, audio, text, slides or images and placed on your website or social networks...

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Advertising Gets Retro With Artisanal Advertising

Advertising Gets Retro With Artisanal Advertising | Small Business Web Engagement | Scoop.it
In a nondescript laboratory, a stodgy scientist in a white coat fills a beaker with orange liquid. At the same time, a second beaker sitting untouched on a lab table fills up with an identical liquid—as if by magic. This alchemical ad for Google Play’s instant data syncing must be computer-generated trickery, right? Wrong.
craig daniels's insight:

The Ebb and Flow of Old is New recently emerged in customer service (again) and now it appears that advertising has jumped on the bandwagon by embracing Artisanal Advertising.


It all makes sense and if you take a peak at some of the data coming out recently you'll see "research from The Futures Company revealing that more than 80 percent of Americans believe that society is too dependent on technology and that companies have grown inhuman and impersonal."


It's always smart for Small Business to remember that their customers are flesh and blood and appealing to the human in their customer service and advertising always is a winning strategy.

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Marketing is about to invent a new kind of expert: the Data Storyteller

Marketing is about to invent a new kind of expert: the Data Storyteller | Small Business Web Engagement | Scoop.it
These are confusing times for brands, and the people charged with growing them. On the one hand, we need to ensure the ROI of everything, while on the other we must pursue constant innovation. We need to be open to new technologies, platforms, and ...
craig daniels's insight:

Maybe it is time to merge Data Analysis with Storytelling and create a whole new mashup called Data Storyteller?


Creativity and Innovation are always pushing the edges and we don't want to be shy about exploring those new boundaries...

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Pot Vending Machines Debut In Colorado - Is Your Company Innovating?

Pot Vending Machines Debut In Colorado - Is Your Company Innovating? | Small Business Web Engagement | Scoop.it
A few months ago we wrote about the wow-factor of marijuana vending machines: Their legality, how they work and why some feel these machines represent a future that revolves around convenience, control and automation.
craig daniels's insight:

You don't have to agree with marijuana legalization to appreciate the tremendous amount of creativity and innovation surrounding the country wide roll out of medical and legalized pot.


What steps is your business taking to ramp up its own level of innovation and creative growth strategy? Step out of your comfort zone and grab some market share...

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Shocker: Study Finds Creativity Doesn't Always Lead to Profits

Shocker: Study Finds Creativity Doesn't Always Lead to Profits | Small Business Web Engagement | Scoop.it
Creativity and innovation are crucial to businesses' growth, new research suggests.


The Research Shows: "the vast majority of companies operating today are not doing a good job of translating creative ideas into solutions that improve the firms' performance."

craig daniels's insight:

Creative Ideas are only as good as the team that implements them within your business. A great example is telling your business story on the Internet in an attempt to engage with current and new customers.


The reality is most small businesses fail at telling their story because these creative ideas on how to engage customers never see the light of day.


Hint: " "Managers need to capture promising ideas and then translate them into products, processes and improved customer service."

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How To Get 300% More People To Read Your Content

How To Get 300% More People To Read Your Content | Small Business Web Engagement | Scoop.it
When marketers say that stories engage your readers, it’s not fluff - it’s psychology, and it’s incredibly powerful. Here's how to harness it.
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Create A Vocabulary That Inspires Employee Engagement

Create A Vocabulary That Inspires Employee Engagement | Small Business Web Engagement | Scoop.it
It's official. Employee engagement is the new black. I’ve been writing and thinking a lot about it lately, as have others. The very notion of how leaders and employees engage has slowly morphed away from ‘companies have to do this because employees want it’ to ‘companies have to do this [...]
craig daniels's insight:

The old saying goes, "what's old is new again." In addition to the recently rediscovered practice of putting the customer first  we can add saying "thank you" to our employees.


I'm not sure if it's something that the government put in the water but there is an ongoing renaissance of common sense happening in business or at least in some businesses.


I was of the opinion that treating both customers and employees with respect was baked into business DNA, apparently I was wrong. Well welcome back common sense, you've been missed.

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Why innovation is a laughing matter

Why innovation is a laughing matter | Small Business Web Engagement | Scoop.it
Most organizations begin their journey in the quest for innovative destinations, keeping humor strictly at an arm’s length.
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Creative Footer Examples for Inspiration

Creative Footer Examples for Inspiration | Small Business Web Engagement | Scoop.it

"Generally, when you talk about a website development, the most important areas we talk about are design, landing pages, headers, content and so on but we almost forget or talk too little about footers."

craig daniels's insight:

Website footers definitely are a neglected part when it comes to marketing your business, but when you think about it that's a huge mistake.


Footers offer a prime piece of website real estate to grab someone's attention using creative and useful messages along with helpful links to information.


People will scroll to the bottom of your website, don't leave them with just a copyright stamp...

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How negative comments can boost sales 40% -- under the right conditions

How negative comments can boost sales 40% -- under the right conditions | Small Business Web Engagement | Scoop.it
It turns out that negative comments aren't all bad: a new study finds that criticism of a product can actually boost sales significantly if the commenter is polite. In a novel experimental study, a...
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Do People Read Your Content? 6 Facts about Reading Online

Do People Read Your Content? 6 Facts about Reading Online | Small Business Web Engagement | Scoop.it
Do people actually read content? Here are the statistics that you need to know about online reading habits.
craig daniels's insight:

Tic Tic Tic goes the stopwatch monitoring the habits of your website readers.


When it comes to consuming the content you and your team worked so hard putting together your users give you only a few seconds to capture their attention. In those few seconds you need to convince the reader that you are worth their time, that what you have to say is Unique and Useful.


Tic Tic Tic goes the stopwatch... Is your content Unique and Useful? Will you convince your readers to slow down and read or listen to your message?

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Congrats, Content Creator. on Vimeo

Congratulations! You've just completed your first piece of content using the award winning program from 1999, "Eye: Content Creation Program." ========== 48…
craig daniels's insight:

If you are like most small business owners you are now hearing the words "Create More Content" in your dreams, or maybe your nightmares.


Creating content that will engage your customers is not really as hard as it seems, the hard part is setting aside time to do it. Here's a short video to help make you smile when you think about content creation.

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Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List | Small Business Web Engagement | Scoop.it

"In the past year, there has been a major growth of content marketing tools available to content marketers.  While many of these tools have existed for years prior to the advent of content marketing and would normally be deemed as simply Internet marketing tools, many of them are rechristening themselves as content marketing tools."

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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | Small Business Web Engagement | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign."


"The best practitioners understand their limitations and are continually learning, exploring, and experimenting as the social media and technology landscape constantly evolves around them."

craig daniels's insight:

Being adept at Social Media is more of an art than a skill that can be quantified. The Social Media Adept easily moves between social networks with humor and openness to what others have to say. A Social Media Adept is more a practitioner of Zen than a practitioner of logic.


If you are looking to hire someone to manage your businesses social media it's best to look for someone who moves easily between diverse groups of people, someone who practices the art of openness.

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Livefyre Releases Sidenotes for In-Line Commenting

Livefyre Releases Sidenotes for In-Line Commenting | Small Business Web Engagement | Scoop.it
Social conversation platform Livefyre released today Sidenotes, a new feature that lets publishers add in-line comment threads to their sites.
craig daniels's insight:

Are you doing everything you can to make it easy for your website visitors to comment on your content? 


Sidenotes by Livefyre appears to be one great tool, check it out. And think about all the possibilities.

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12 Examples of Native Ads (And Why They Work)

12 Examples of Native Ads (And Why They Work) | Small Business Web Engagement | Scoop.it

"Despite all the hype, native advertising remains a fuzzy concept for most marketers."


According to our 2014 status report:

  • 49 percent of respondents don’t know what native advertising is
  • 24 percent are hardly familiar with it
  • Another 24 percent are somewhat familiar
  • Only 3 percent are very knowledgeable


"Demian Farnworth walks you through a dozen examples of native advertising -- and why they work."

craig daniels's insight:

When it comes to advertising on your website big and bold may not be the answer. Check out this post on native advertising to refresh your outlook.

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Are You Sure You Own Your Website? [Infographic]

Are You Sure You Own Your Website? [Infographic] | Small Business Web Engagement | Scoop.it
If you like the Internet, you have to love Texas.  The Lone Star State is home to the largest web-hosting companies in the U.S., with over 50,000 of the busiest websites in the world calling it home…
craig daniels's insight:

The number one thing every small business needs to make sure of is that they own their domain name, don't let some designer or hosting company take care of buying it for you. Do It Yourself.

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